Author and publisher context
Patrick
Patrick is responsible for Merchant Context’s published guides and website. His work here focuses on helping home service owners understand what customers and AI assistants can verify about a business.
What the articles are based on
Merchant Context records answers to local-service questions in ChatGPT, Claude and Google AI Mode. The research articles show the questions tested, dates, sample sizes, assistant quotations and limits. The answers are collected with software; consumer apps may behave differently.
Research observations help identify questions worth answering. They do not prove that a particular website edit causes more recommendations. Each article keeps its research window separate from its publication and update dates.
Read the research method and its limitations.
Work you can inspect
- AC repair: the questions, 309 recorded answers and what they could not confirm
- Choosing an agency: why one before-and-after answer is weak evidence
- A worked example: correcting Merchant Context’s own website
Commercial interest
Merchant Context publishes these guides and sells a managed website and AI search optimization service. These are our own analyses, not independent reviews of our service. We do not sell positions in assistant answers, and paying does not affect business-index ranking.
Questions and corrections
If a source, number or explanation appears wrong, send the page address and the evidence to support@merchantcontext.com. Contact Merchant Context.