How AI assistants choose who to recommend for home rewiring

1. What people actually asked
2. What your home rewiring page has to explain
3. What the assistants looked for before recommending anyone
4. Your home rewiring page checklist
5. Questions owners ask
6. How we got these numbers
7. See it on your own website

What people actually asked

We asked for home rewiring in three different ways. Here is each one, word for word, with how many of the 312 answers it produced between September 4 and October 14, 2026:

• “I'm looking to get home rewiring done in Seminole, FL 33772 next month. Who should I get quotes from?”112 answers, asked with five different timings: next month, in two weeks, before the end of the month, sometime this month and in the next few weeks
• “Home rewiring near me — I'm in Largo, FL 33770. Who do you recommend?”104 answers
• “Who should I call for home rewiring in 34698?”96 answers

Together, the 312 answers covered 16 towns in Pinellas County: including Clearwater, Dunedin, Largo, Palm Harbor and Pinellas Park. Each town came up in 3 to 36 answers. By assistant: ChatGPT 120, Claude 112 and Google AI Mode 80.

Customers also call it “whole-house rewiring”, “house rewiring” or “full home rewire”, so use those words on the page as well.

The question underneath all of them

“Which parts of the home are included in the rewiring proposal?” Whole-home wording needs a room-by-room scope and a plan for access and interruptions.

What your home rewiring page has to explain

Many electricians list panel upgrades and repairs but never say they rewire whole houses. Assistants often found a licensed company and still could not tell whether it would take on a full rewire. Their answers told customers to call and ask, or to ask for references from recent rewires. A page that names the job and describes past rewires settles that question before the call.

The answers kept returning to the walls. A rewire means opening walls and ceilings, and assistants warned that many quotes leave patching and painting to the homeowner. They told customers to ask for the scope in writing, room by room, and to ask whether the price covers the whole house or only some circuits. The page should say where the electrician's work ends and who restores the finishes.

Homeowners usually rewire for a reason, and the answers named the common ones: aluminum branch wiring, knob-and-tube, cloth-covered wire and old panel brands. Some customers were rewiring because an insurer asked them to. Assistants told those customers to ask for paperwork the insurer would accept. The page should explain which older wiring the company handles and what records the homeowner gets when the job is done.

What the assistants looked for before recommending anyone

We read all 312 answers to see what the assistants looked for before naming a company for home rewiring, what they told the customer to ask, and what they said they couldn’t find.

What the assistants told customers to ask

Most common first:

What wiring is in the house now?

Many answers told customers to say what wiring they have, such as aluminum, knob-and-tube or an old fuse panel. Assistants said this drives both the cost and how urgent the job is. Customers with older homes wanted to know the electrician had handled their kind of wiring before.

63% of the answers (198 of 312) brought this up.

Ask what wiring you have now, such as knob-and-tube, aluminum or an old panel, and how they'd handle it.

Who pulls the permit and books the inspection?

Most answers told customers that a rewire needs a permit and a final inspection, and to ask who handles both. Several said skipping the permit can cause trouble at resale or with insurance. Customers wanted the contractor, not the homeowner, to own that step.

46% of the answers (142 of 312) brought this up.

Ask who pulls the permit and schedules the inspection.

Does the quote include patching the walls?

Assistants repeatedly warned that drywall repair is often left out of rewiring quotes. They told customers to ask whether patching and painting are included or left for the homeowner to arrange. This is often where two quotes for the same house differ most.

36% of the answers (111 of 312) brought this up.

Ask whether the quote includes drywall patch/repair after wiring — many electricians don't include this.

Does the company take on full rewires?

Assistants often could not tell whether an electrician rewires whole houses or mainly does repairs and panel work. Many answers listed a company as a lead and told the customer to ask first. Customers were also told to ask for references from recent rewires.

27% of the answers (84 of 312) brought this up.

Ask whether they have done full rewires specifically, and ask for references.

Is it the whole house or only some circuits?

Assistants told customers to ask whether a quote covers the whole house or only part of it. Some suggested a partial rewire first when time or budget was short. A room-by-room scope lets customers compare quotes that would otherwise look alike.

24% of the answers (74 of 312) brought this up.

Ask whether the quote covers the whole house or only some circuits, and whether permits and inspections are included.

When can it start and how long will the house be disrupted?

Answers told customers to ask for the earliest start date and how long the work will take. Some asked whether the family would need to move out during the job. Because a rewire takes several days, customers wanted the order of work and the outages explained ahead of time.

19% of the answers (60 of 312) brought this up.

Ask each one for their earliest start date and how long the job will take.

What the assistants couldn’t find

In 39 of the 312 answers, the assistant said it couldn’t find or confirm something it needed about a company. By assistant: Claude in 39 of its 112, ChatGPT in 0 of its 120 and Google AI Mode in 0 of its 80. As we asked it, Claude usually says what it couldn’t confirm; ChatGPT and Google AI Mode seldom do, so these counts mostly show what Claude couldn’t find. Most often:

• A phone number or other way to reach the company: 22 answers
• Reviews it could check: 8 answers
• Whether the company serves the customer’s town or ZIP code: 5 answers
• A license or insurance it could check: 4 answers
• When the company could do the work: 3 answers

Assistants most often could not find a phone number, and many could not confirm that a company does full rewires at all. A page that names the job and gives a direct way to book an assessment answers both.

I didn't find reliable phone numbers in the results, so I left them out rather than guess.

Where the assistants sent people

Each answer linked to the pages the assistant relied on. Of the 232 ChatGPT and Claude answers about home rewiring, this is how many linked at least once to each kind of site:

• A contractor’s own website: 99% (229 answers)
• A directory or review site such as Yelp, Angi or the BBB: 67% (156 answers)
• An official license lookup: 22% (51 answers)
• A manufacturer or home-improvement guide: 9% (21 answers)
• A Google search or Maps page: 2% (4 answers)

A contractor’s own website was the page linked most often, so your site is usually what the customer is sent to read.

Google AI Mode works differently. In 65% of its 80 answers, the links opened Google’s own listing for a business rather than a website. There, your Google Business Profile is the page the customer sees, so it needs the same facts as your site.

The checks behind every recommendation, applied to home rewiring

Can the customer reach a person?

Phone numbers were the thing assistants most often could not find for this job. Several left numbers out rather than guess and sent customers to a contact form.

22 of the 312 answers about home rewiring, 22 of them from Claude, said the assistant couldn’t confirm this. In our July–August study across eight trades, it cost a business its place in 147 of the 290 conversations where it came up.

What do recent customers say?

Assistants often found ratings but not reviews about rewiring. They told customers to read the review text for whole-house jobs, not only the star rating.

8 of the 312 answers about home rewiring, 8 of them from Claude, said the assistant couldn’t confirm this. In our July–August study across eight trades, it cost a business its place in 139 of the 569 conversations where it came up.

Do you serve the customer’s town or ZIP code?

For a rewire, coverage means the company will take a multi-day job at the customer's address, not just a service call. Assistants sometimes found an electrician based in a nearby city and could not confirm it served the customer's town.

5 of the 312 answers about home rewiring, 5 of them from Claude, said the assistant couldn’t confirm this. In our July–August study across eight trades, it cost a business its place in 350 of the 554 conversations where it came up.

Source: How we research what AI assistants recommend.

Your home rewiring page checklist

Work through this list on your home rewiring page. Each item answers something the assistants looked for above.

1. Use “home rewiring”, “whole-house rewiring” or “house rewiring” in the page title, the main heading and the first paragraph.
2. Name the older wiring types the company replaces and explain how it assesses a house before quoting.
3. State that the company pulls the permit and schedules the inspection, and whether those fees are in the quote.
4. Say how the crew opens walls, what patching is included, and whether painting is part of the job or extra.
5. Say plainly that the company does whole-house and partial rewires, and describe a few recent ones with the owners' details removed.
6. Explain the difference between a full and a partial rewire, and say that the written proposal lists each room and circuit included.
7. Describe how a typical rewire is sequenced, how long power is off in each area, and whether people can stay in the home.
8. Put a working phone number and a way to request an in-home assessment on the rewiring page.
9. Link to your recent reviews and point to ones from rewiring customers.
10. List the towns and ZIP codes where you take on rewiring projects.

Going further: let assistants see real openings

For planned work like home rewiring, a useful opening says whether it is for an assessment or the job itself, and whether the customer’s address is covered.

Merchant Context builds custom integrations with scheduling software so customers and AI assistants can read your current availability. Where your system records the job type, service area, duration and crew capacity, the integration can show those details with each opening, so an assistant can match it to the request instead of guessing.

We scope each connection to the software and data you actually have. A displayed opening is not a confirmed booking: the customer still confirms through your normal booking process, and the information is only useful while it is fresh.

Source: Merchant Context: custom integrations in the AEO service · checked 2026-10-14.

Questions owners ask

What should a home rewiring quote include?

Answers about this job told customers to check for the permit and inspection, panel work, wall patching and any required safety updates. They also suggested a room-by-room scope in writing. The page should list what every quote covers and what is billed separately.

Do I need a permit to rewire my house?

Assistants regularly said a rewire needs a permit and a final inspection, and told customers to ask who pulls it. Some warned that unpermitted work can cause trouble at resale or with insurance. The page should say that the company handles both steps.

Can I stay in my home during a rewire?

Customers asked this often, and assistants told them to ask the contractor directly. The answer depends on how the work is sequenced and how long each area is without power. A page that explains the usual order of work helps a family plan ahead.

Which AI assistants did you test?

ChatGPT, Claude and Google AI Mode. Between September 4 and October 14, 2026, they answered 312 questions about home rewiring: ChatGPT 120, Claude 112, Google AI Mode 80.

Will these changes guarantee a recommendation?

No. Nobody can promise that. These changes supply what the assistants were looking for in our research. Whether they move recommendations for your business is something to measure after they go live.

See it on your own website

Send us your website address and we’ll make a free preview of your homepage, rewritten so customers and assistants can find your home rewiring answers. You pay only if you accept it: $2,000 a month, month to month, with no build fee.

Get your free homepage preview

Source: Merchant Context: the current website offer · checked 2026-10-14.

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